Cymbolism | Choose The Best Colors For The Desired Emotional Effect
Color is among the most crucial aspect of a designer’s design, it portrays both feeling and mood, not only of the website that the color is integrated in but also shows the actual mood of the developer.
Color has been said to increase a person’s recognition of a brand by over seventy-five percent, so it is no surprise that a lot of companies use it in their advertising. They know that people react to color and that it evokes emotions that words and images sometimes cannot achieve.
Colors are believed to have very specific meanings, but these meanings vary over time, place and culture. For years designers have been using colors to communicate feeling and mood, to trigger memories to make us act a certain way. Cymbolism is an attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.
Cymbolism – a project envisioned by Suffolk Software tracks these associations over time (and in future versions by user demographics) to help designers to better create designs for the desired effects.
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