Is Microsoft Jealous with Apple’s Success?
Apple’s success with the iPod, iPhone and Mac is finally starting to worry Microsoft, according to the company’s recently filed 10-K form with the U.S. Securities and Exchange Commission.
In the filing, Microsoft says the following about a certain vertically integrated rival:
“A competing vertically-integrated model, in which a single firm controls both the software and hardware elements of a product, has been successful with certain consumer products such as personal computers, mobile phones and digital music players.”
While suggestive of a potential major shift in Microsoft’s strategy, company CEO Steve Ballmer has already made clear not just that Apple is a threat but also that Microsoft intends to fight back primarily by working more closely with third-party PC builders to create a more Mac-like union between hardware and software.
In other words, Microsoft needs to get its act together, lest Apple claim more and more market share—share holders don’t want to see that happen.
Via Apple Insider and CrunchGear
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